Done-For-You Marketing Campaign

Take the guesswork out of lead generation with a fully done-for-you marketing campaign tailored to your target market—Final Expense, Mortgage Protection, Living Benefits, and more.

This campaign is custom-built for you and seamlessly integrated into your Apex CRM. Your ads, including video and static creatives, are professionally designed and copywritten to stand out, ensuring they are unique to you and not duplicates of other agencies’ ads. We continuously monitor performance and replace fatigued ads to keep results strong.

Pricing

• Setup Fee: $1,197 (or $1,000 if you’re already set up with automation through our CRM this includes the first month’s fee)
• Monthly Fee: $500/month or 10% of ad spend whichever is greater
• Minimum Ad Spend: $2,500/month

This system is built to maximize your ROI while keeping you focused on selling—not marketing.

Pay Per Lead

Take the guesswork out of lead generation with a fully done-for-you marketing campaign tailored to your target market—Final Expense, Mortgage Protection, Living Benefits, and more.

This campaign is custom-built for Apex and seamlessly integrated into your Apex CRM. The ads, including both video and static creatives, are professionally designed and copywritten to stand out—ensuring they are unique to us and not duplicates of other agencies’ ads. Plus, we continuously monitor performance and replace fatigued ads to keep the lead intent high.

Pricing

• Setup Fee: $100 to have leads synched to your Apex CRM.
• Minimum Lead Order: 25

This lead type is built to maximize your ROI while keeping you focused on selling—not marketing.

Call Center Representative (CSR) Leads

CSR leads are exclusive, high-engagement prospects generated by overseas telemarketers. The CSR agent reaches out to inform potential clients about new state-regulated Final Expense programs and asks if they’d be open to a follow-up call from a licensed representative.

If the prospect agrees, the CSR agent confirms key details, including:
✔ Name & Address
✔ Beneficiary
✔ Desired Face Amount
✔ Favorite Color (for callback reference)
✔ Best Time to Reach Them

Every call is recorded for quality assurance. These leads tend to answer unknown numbers more frequently, resulting in a higher contact rate compared to other lead types.

• Setup Fee: $100 plus a Pabbly or Zapier account to have leads synched to your Apex CRM.
• Minimum Lead Order: 50

Internet Leads

Internet leads are the fastest way to get people on the phone and into conversations. You have two options:

✔ Shared Internet Leads – These leads are shared with two other agents outside our organization, offering a lower cost per lead. Most agents prefer this option, allowing them to buy 3 to 5 times more leads for the same budget, maximizing volume.

✔ Exclusive Internet Leads – These leads come at a higher cost per lead but are sold only to you, ensuring exclusivity.

Internet leads are straightforward—prospects will either tell you they filled it out by mistake or know exactly what they’re looking for, making high-volume strategies effective. Since these leads are inexpensive, volume is your greatest advantage. Depending on the number of states you’re licensed in, you can order up to 200 leads per day.

Pricing

• Setup Fee: $100 to have the leads synched to your Apex CRM
• Minimum Lead Order: $250

Prime Time Leads

Also an internet lead, but the key difference is the price. These are aged leads at a reduced price, which will allow you the best chance for success when you are new or on a limited budget. You have many options to choose from:

✔ New SEO

✔ 1 – 14 Days Old

✔ 15 – 30 Days Old

✔ 30 + Days Old

✔ State or County-Wide Focused

✔ English or Spanish Language

✔ All Leads Are Exclusive Internet Leads

Pricing

• Setup Fee: No Set-up fee
• Minimum Lead Order: Between 1 lead and $100, depending on lead type.

Direct Mail Leads

For decades, direct mail has been the gold standard for life insurance leads, and for agents working in the field, it still reigns supreme.

Here’s how it works: 10,000 carefully targeted individuals receive a postcard or letter in the mail. This piece highlights a problem they face and presents our solution. Those who take the time to fill it out and mail it back are highly motivated prospects looking to solve their problem.

Why Direct Mail?

✔ Extremely High Intent – Prospects must physically complete and return the form, showing a strong commitment.
✔ Longer Shelf Life – Since mail is slow, prospects remember filling out the form and are more likely to engage.
✔ Tangible Proof – If they forget, you can show them the card, often with their own handwriting as a reminder.

We offer Mortgage Protection and Final Expense direct mail campaigns.

Pricing & Order Requirements

• Setup Fee: None for À La Carte orders, but a 2-4 week pre-order commitment is required for standing orders.
• Minimum Order: 20 leads, and you must purchase any additional leads that come in for you.

Direct Mail – Excess & B-Leads

Need leads now? Excess A-Leads & B-Leads offer an instant and cost-effective way to get in front of more prospects without sacrificing intent.

Types of Leads Available

✔ Excess Leads – These are high-intent leads that were ordered but never worked by an agent. Depending on availability and budget, they can range from 60 days to 5+ years old.

✔ B-Leads – These are leads that were previously sold to an agent who either couldn’t contact the prospect or couldn’t close the sale.

Why Choose Excess & B-Leads?

✅ Immediate Availability – Get leads instantly instead of waiting for new orders.
✅ Lower Cost Per Acquisition – Ideal for new agents looking for volume on a budget.
✅ Great for Experienced Agents – A solid option for seasoned agents who want extra leads at a discount.

Availability is limited, but these leads are an excellent way to maximize conversations while keeping costs low.